Jeffrey Belles has always been an entrepreneur. His passion for business started at the age of twelve when he started making beach tags for local New Jersey beach goers. At 23, while working as an engineer, Jeff opened a fresh seafood market, getting up at 4 a.m. to purchase seafood from the docks in Philadelphia and selling to the local population. At 25 Jeff moved to Atlanta where he connected with a successful franchise owner and began opening his own locations growing his business nationally and becoming the biggest franchisee in the business. Upon selling the locations Jeff turned his passion for exercise into a business creating a hugely successful personal training business called Equinox Lifestyle Centers, the brand became an Atlanta staple and is still in operation. Jeff’s next venture followed his wellness passion as he developed a Salon and Spa brand called Moda, which quickly grew and was sold successfully twelve years after. Within months of the sale Jeff was back on the search for something new to do with his time. For the last 10 years Jeff has been investing in successful ventures and buying struggling companies, which have big potential, utilizing his vision and knowledge to turn them around and maximize their potential. Jeffrey, understands business and most importantly he understands people. He intends on spending the rest of his life using these skills and vision to better the globe and people around him.


Chief Executive Officer


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